Homeownership Matters.

HOMEOWNERSHIP
MATTERS.

California has the power to open doors to opportunity. We can help more families put down roots, build equity, and create lasting security.

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CALIFORNIANS DESERVE A CHANCE
THRIVE.

Every Californian deserves a fair shot at owning their future. Let's build the California we believe in.

Homeownership not only strengthens individual households, but it also fosters neighborhood stability, drives long-term economic growth, and ensures Californians from all walks of life can stay and prosper right here, in California.

CA Reality

San Diego Neighborhood Photo by Tony Andrews.jpg

CALIFORNIA'S
REALITY:

Too many Californians feel shut out of the opportunity of homeownership. Prices remain high, inventory is low, and pathways to ownership are shrinking.

Right now, roughly 4 out of 5 California families cannot afford to buy a median-priced, single-family home.*

Without real ownership opportunities, families can’t build wealth, communities lose stability, and California’s economy loses one of its strongest growth engines.

*California Association of REALTORS® Traditional Housing Affordability Index (HAI)

Blueprint

THE FOUNDATIONAL BLUEPRINT FORWARD.

Housing is more than shelter.
It’s the foundation for the future we want to build.

California REALTORS® are committed to working hand-in hand with elected officials, community leaders, and industry groundbreakers to

give Californians a chance to create roots.

Investing
in futures

First-time buyers who can afford to begin earlier can start investing in their future earlier. Lowering the entry barriers to ownership creates real generational wealth building.

Bridging
the divide

All Californians deserve belonging and security when it comes to owning a home. Bridging the economic divide between where essential workers live and work helps close the two-class divide that is playing out in the state.

Benefitting
California's economy

Building new pathways to homeownership pays off at every level: households, neighborhoods, and the broader economy. Communities with strong homeownership rates create a reliable customer base that encourages businesses to open, grow, and hire locally.